SEO Guides and eBooks
After more than ten years providing search engine optimization consulting services, and having written more than 130 blog articles on technical SEO, I finally decided to listen to the countless clients who have suggested I write a book about SEO.
Since there are many books on the subject matter, I felt that instead of writing another “complete guide to SEO”, I’d break it down into concise guides presented in eBook format.
My SEO guides are written to speak directly to the needs of individuals or groups of people who have their own role in the overall search engine optimization process.
By keeping things simple (typically under 50 pages per guide), and writing in ways each particular group can easily understand, you can get the critical information you need as it applies to your role in the SEO process.
My Site Owners Guide has been extremely well received by the search community as an excellent resource for site owners, content writers, and anyone who participates in the keyword selection and content writing process. Topics in this eBook Include:
- Keyword Decisions
- Understanding the User Mind Model
- Page Headers
- On Page Content
- Content Level Link Strategies
- Brand Identity
- Additional Resources
Future Planned eBooks
The SEO Guide for Web Programming
My next SEO guide, written for web programmers, covers basic, intermediate and advanced how-to specifications for implementing SEO at the code level. Topics in this eBook include
- User Mind Models and why they matter
- Content Organization
- Information Architecture
- Data Modeling for SEO
- Automated keyword seeding methodology
The Guide to Professional SEO Audits
Possibly my most important guide of all, The Guide to Professional SEO Audits is more comprehensive than my other guides, though it will still be presented in eBook format, for portability and easy reference. In this how-to guide, I cover topics including:
- Why SEO Audits are Necessary
- What to Include in an Audit
- What Not to Include in an Audit
- How to Perform an Audit Efficiently
- How to Price Your Audits
- Sample Audits
With this guide, anyone who has never performed an audit will be able to get in the audit game, and anyone who previously performed audits that involved 50 or 100 pages of documentation will be able to reduce their workload exponentially while doing an even better job at communicating the information that is truly relevant to each unique client situation. You won’t want to miss out on this one!
The Account Managers Guide to SEO in the Sales Cycle
Whether your company specializes in complete marketing solutions, web development, site design, branding or even search marketing, one of the most important people in the chain when it comes to properly offering SEO services is the sales rep or account manager. In this guide, I provide insights into:
- Why SEO is Important
- Establishing Client Expectations
- Understanding the ROI of SEO
- Selling SEO Services
- Internet Marketing Beyond SEO
With this guide in your possession as an account manager you will have a much easier time selling SEO services, and maintaining a happier client in more profitable ways.