Site Owners Guide to SEO Table Of Contents
| Introduction |
5 |
| Knowledge Assumption |
5 |
| Differing Opinions |
6 |
| User Experience |
6 |
| Beyond the Basics |
7 |
| A Word about Flash® |
7 |
| Web Designers and Style Sheets |
8 |
| 1. Keyword Decisions |
9 |
| 1a. Keyword Research |
9 |
| User Mind Model |
9 |
| Ask and You Shall Receive |
10 |
| Real World Search Data |
10 |
| 1b. Two or Three Phrases per Page |
11 |
| 1c. Topic Category Separation |
12 |
| 2. Page Headers |
13 |
| 2a. Page Title Tag |
13 |
| Title Separator |
13 |
| Example |
13 |
| Avoid Stop Words as separators |
13 |
| Brand or Company Name in Page Titles |
14 |
| Page Title Length |
14 |
| Combine Creatively |
14 |
| Example |
14 |
| Not Always Used |
15 |
| 2b. Page Meta Description |
15 |
| Careful Use of Keywords in Description |
15 |
| Entice Clicks |
16 |
| Not Always Used |
16 |
| 150 Character Length |
16 |
| … Ending |
16 |
| Meta Description Example |
17 |
| Note |
17 |
| 3. On-Page Content: |
18 |
| 3a. Uniqueness of Content |
18 |
| 3b. How Much Content |
18 |
| Creative Content Expansion |
19 |
| 3c. Header Tags ( H1,H2,H3 ) |
19 |
| Nesting Header Tags |
19 |
| Example |
20 |
| Note |
20 |
| 3d. Bold or Italicized Text |
20 |
| 3e. Bullet Point Lists |
21 |
| 3f. Cross Page Linking |
21 |
| Keyword Seeding Links |
22 |
| 3g. Out-bound links |
22 |
| Wikipedia Warning |
22 |
| Resource Links |
23 |
| Avoid Over-Linking |
23 |
| Footer Links |
23 |
| 3h. Write For Your Users |
24 |
| The User Mind Model |
24 |
| Ask yourself these questions |
24 |
| 3i. Keyword Frequency |
25 |
| General Guidelines |
25 |
| 3j. Additional Phrases |
25 |
| 3k. Images & Embedded Video |
26 |
| Image & Video File Naming |
26 |
| Example |
26 |
| Image Alternate Attributes |
27 |
| Example |
27 |
| Image and Video Captions |
27 |
| 3l. Charts |
27 |
| 3m. PDF Documents |
28 |
| 3n. Closing Paragraph |
28 |
| 4. Brand Identity |
29 |
| Branded Page Titles |
29 |
| Example |
30 |
| Additional Resources |
31 |
| Credits |
32 |
| About The Author |
33 |
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