The Site Owners Guide to SEO for Content Writing
NOTE – January 2013 – even though this guide was written in 2011, all my recommendations are based on sustainable SEO best practices and are just as valid today as they were in 2011.
SEO, usability, reader’s tastes…With so much to think about, creating content isn’t an easy job, but Alan has taken this complex process and broken it down into a solid, quick, easy-to-follow guide.
The result is an unshakable foundation of value. Follow this guide, and you’ll get a great piece of optimized content every time. It’s a must for site owners looking to create their own content.
Professional Copywriter & Online Writing Coach
One of the most common questions I get from site owners or managers after performing an SEO audit on their site is “What can we do ourselves?”
The answer I provide them every time is the same. You can implement fundamental best practices SEO every time you or your team produces another piece of content for your site.
A Sea of Confusion
All too often, without proper guidance, site owners, content managers, writers, journalists, and webmasters are willing to improve the findability of their site but become overwhelmed with conflicting information they find online, or worse, overwhelmed by the sheer amount of information spread across the web when it comes to the many factors that go into optimizing content for search.
I wrote The Site Owner’s Guide to SEO for Content Writing to resolve this very problem. And I provide a copy as an additional value to my clients with every audit I now perform.
45 Actionable Tasks
In this concise easy to read and completely portable eBook (PDF format), I detail over 45 specific actionable tasks for implementing SEO for content writing. And this isn’t some 400 page technical manual either because you shouldn’t have to be a rocket scientist to apply sound best practices of content optimization.
At just over 30 pages, I get right to the solution. Which means within a few minutes of downloading the guide, you’ll be on your way to improving your site’s content.
- Keyword Decisions
- Understanding the User Mind Model
- Page Headers
- On Page Content
- Content Level Link Strategies
- Brand Identity
- Additional Resources
View the full Table Of Contents here
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Complete the checkout process at PayPal, click the “Return” link to my site, and once you reach the Thank You page, you will receive an email notification of your completed order from PayPal as well as a confirmation email from me.
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Two Copies Per Buyer
Each purchase will entitle you to download up to two copies of the guide purchased, so that you may download copies for more than one digital device. To prevent fraudulent activity, you will have 72 hours to download your copies.
Or get the Kindle Edition
Excerpts from The Site Owner’s Guide to SEO for Content Writing
When done properly, the process of content level optimization ensures invaluable SEO strength that stands the test of time, regardless of how search engines change their rules of evaluation. While some individual factors might change over time, the fundamental guidelines provided here will ensure you are well on your way to having a properly optimized site…
…These recommendations are based on over ten years of SEO knowledge, testing, and implementation across hundreds of small, medium and large-scale web sites…
User Mind Model
The first rule is to think like your user, as Google suggests. What you need to understand though is just how serious this statement is – it’s too easy to think you know your users, your customers, your clients.
I implore you – truly step out of your own way of thinking. Consider the different segments of your audience – some may have experience operating within your industry, others may be brand new to what you offer and have never heard of your products or services at all.
Notes & Examples
Throughout the guide, whenever there’s an opportunity, I provide additional notes with bonus insights and tips, to help you truly maximize your time performing content optimization. I also provide clear, easy to understand examples so you can see how to take the recommendations I make and apply them to your unique situation.
What search industry professionals are saying about
The Site Owner’s Guide to SEO for Content Writing
This is the most comprehensive guide on using keywords you will ever be able to find online. It tackles most discussed issues and provides a clear-cut solution to any question (you have ever asked yourself). It also lists some “secret” tips you won’t find being discussed anywhere else. What I especially liked is that while the guide contains some very definitive advice on each point it tackles, it also encourages you to get creative as “SEO in 2011 is an art form as much as it is a science.”
Editor, SearchEngineJournal.com; Owner, MyBlogGuest; Director of Media, Blueglass Internet Marketing
“Whether you are new to on-site optimization or not, if you own a website or are even thinking about owning a website – you need to read this book. Alan really knows his stuff and that fact shines through in this concise no-fluff guide on best practices.”
Owner, Search Fanatics
Site Owners Guide to SEO for Content Writing is a must read for all marketers, copywriters, and bloggers. Alan’s guide will add a layer of SEO intelligence on top of the remarkable content website owners produce in order to get found online.
Inbound Marketing Specialist, HubSpot
The Site Owners Guide to SEO is simple to understand. Alan uses clear language and doesn’t get too technical. This guide will be a benefit to any site owner who wants to be active in the success of their website.
Project Manager, Mobile Technology at SpeakFeel Mobile
This easy to read and understand guide is perfect. It explains in a practical way the key areas of “Search Engine Optimization” in a way that even the most non-technical business owner can understand. Making this guide a must read for any SEO client can’t help but make the job of implementing SEO solution easier for the SEO professional.
Author, The Last Original Idea; Founding partner, Digital Always Media
Alan’s guide has instantly become required reading for anyone wishing to discuss SEO, including potential clients, peers, and family members wanting to know what I do for a living. Implementing the steps outlined in the guide will give you a fantastic head start against your competition.
Owner, Direct Match Media
I started doing SEO training a while back. Your guide is awesome. Super concise and easy to understand. I am going to make it required reading with all the people I help. I will buy a copy at full price for each person I train.
Search Analyst with Manta, SEO Consultant
Or get the Kindle Edition