SEO Vendor Referral Guidelines

I only refer clients to truly reputable and highly qualified companies.  However, everyone’s human, and from time to time, it’s possible that a job can just end up falling through the cracks.

To ensure this does not happen with clients I refer, I have established the following guidelines:

No matter who among my list of referral agencies you go with, ensure that the contract stipulates

1. They will comply with recommendations as set forth in my audit implementation plan.
2. This applies to all recommendations, including link quality, type and diversity
3. They will provide samples of actual content on the first several pieces they provide, if they are providing content
4. Such content is subject to your approval prior to placement
5. They will provide detailed monthly reports
6. Reports will include list of links or sites where content will be placed prior to placement
7. Link and site list subject to your approval prior to placement
8. Reports will include list of links to locations where content has been placed
9. Reports will include description of any other action they plan on taking the following month
10. Reports will include description of actual action implemented

The above guidelines are, of course, just that – guidelines.  If you wish to build upon them, or bypass any, that is your prerogative as site owner, and your right to negotiate directly with professional services vendors.