At the time this page goes live (October 2018), this is a brand new section of our site. The concept for this section comes from the notion that advanced SEO has, at its core, evergreen truth. What was true fifteen years ago, holds true today. The surface of some things may APPEAR different, yet underneath that surface it’s really consistent.
While some things DO change over time, most “new” factors or considerations are only building on previously established reality.
Timeless Advanced Insights
In this section of our site, we’re going to start off with some content that’s become core content for our audit work over the years. Issues we see repeated often, and where our responses are reasonably consistent time after time. Of course, every site is unique in some ways, and our responses are tailored to that client. Yet the core concepts, the core issues, and the core response remain fairly consistent.
So we’ll be bringing much of that here to this section of the site.
We’re also going to be posting content from time to time that, on the surface, is “time sensitive”, yet where the core truth beneath it is timeless. And that speaks to the concept of “evergreen”, rather than “blog” appropriateness.
Evergreen vs. Blog Content
The concept of evergreen vs. blog content is a classic example of something we see often in audit work. And it’s something we’ll be diving into on an upcoming page in this section. In fact, this entire section of the site came into existence because Alan was about to write a blog post regarding the demise of Google+, announced just this morning.
As he began writing, he realized the core message behind the demise of Google+ was itself, evergreen in nature. So he needed to create a page instead of a blog post.
Except at that point, he realized we don’t have a proper main section on the site for educational evergreen content. Until now, though we’ve provided some extended evergreen content within individual sections of the site, we’ve ignored our own advise about evergreen vs. blog content on the site when it comes to a broader knowledge base. And that’s not going to cut it anymore.
While we don’t need, for business growth reasons, to build up a massive new volume of traffic to the site (we’re already typically booked several weeks out), it DOES make sense to do this simply because it’s the proper model for quality content, and for quality usability for site visitors.
And over time, we can then use this new section in our own audits. We can refer to it as one variation on the “how to” model of evergreen content needs.
So here we are! Hopefully, you’ll find content in this section of our site to be helpful in your own work or business. And if so, some day you may need a site audit, which just very well may be an opportunity to contact us! If not, just the notion that you find value here is its own reward and we’re good with that.