Regardless of whether you’ve got an existing web site or have plans to launch a new one, an SEO Audit provides many benefits. Whether your site has only a few pages or 50,000 pages, SEO audits should be performed at least twice a year, and sometimes more often, depending on your unique situation and business goals.
SEO Audits for New Web Sites
- Learn what it will really take to compete in your market
- Learn what your real online market opportunity is
- Learn whether your site plan is truly complete
- Learn whether you’ll need a supporting blog
- Learn what the best social media strategy is for your situation
- Learn how to proactively address online reputation management
SEO Audits for Existing Web Sites
- Learn the true health status of your online presence
- Learn whether or not your site is optimized at the code level
- Learn whether or not your site is optimized at the content level
- Learn the health status of inbound links necessary for building site authority
- Learn how you can increase relevant keyword rankings
- Learn how you can improve site visitor lead or sales conversions
- Learn how you can improve your existing social media presence
- Learn how to address online reputation management
SEO Audit Action Plans
With a properly prepared and well thought out SEO website audit, you’ll have a document detailing all of the above. Yet even with a quality audit, you still don’t know everything there is to know when it comes to resolving those issues the audit uncovered, what to fix and in what order, or even how much time, energy and resources you need to invest in those. Because of this, most SEO audits just leave you more confused and frustrated than ever.
Every SEO audit we conduct addresses that by including a comprehensive SEO Action Plan. A detailed breakdown on the exact steps you’ll need to take in order to address every item and issue uncovered in the audit process. Only then will you have a true analysis.
Your Audit Action Plan will include:
- Specific recommendations on addressing code level issues
- Specific recommendations on addressing site navigation issues
- Specific recommendations on Keyword Refinement, Grouping and Seeding
- Specific recommendations on content depth, breadth and focus
- Specific recommendations on automating SEO when it makes sense to do so
- Specific recommendations on Quality Authority building inbound link strategies
Still not convinced an audit is right for you, or that you really can benefit from proper SEO? You may want to go check out this post written by John Doherty, the founder of Credo, showing several examples of the value of proper SEO from a number of different industry experts. Seriously. Don’t just take my word for it — read that post and see that real SEO, done properly, and tailored to each unique client’s situation, can make a world of difference.
Note About Implementation Results:
Even when you implement every recommendation we suggest, we still cannot guarantee specific results. Unfortunately, this is the nature of SEO and the fact that search engines retain strictly private control over their exact ranking methods and algorithms. However, we believe our experience based process, combined with our deep understanding of the concepts within SEO as related to user experience seen through search engine lenses, allows us to provide clients with the best chances for improvements.