Over the past several years, I’ve been hired by various companies to perform forensic investigations in regard to SEO, analytics, and domain ownership issues. In each case, my work has been able to help my clients quickly resolve legal cases and avoid costly and time consuming court proceedings. False Evidence Appearing Real — Until I Read more »
My Top 40 Favorite SEO Audit Tools & Resources List
300 site audits. That’s a rough estimate of the total number of SEO audits I have performed over the past few years. Comprising more than one billion indexed pages. This list is designed as a reference to anyone wanting to improve their audit process. While countless resources exist to help you do the work of Read more »
Realistic Google Recovery Expectations
Given the fact that I specialize in forensic SEO audits, it’s not unusual for site owners and managers to come to me for help in recovering from a Google penalty or algorithmic losses. The heaviest question to me in recovery audit work is “How long before we recover?”, and then after work has been started Read more »
Google Panda & Killing Old Content — A Deeper Look
Since I do a lot of site audit work, I often have clients with extensive volumes of old content — typically blog posts, with some “news” articles in the mix. With Google’s Panda algorithm focused in on quality considerations on-site, many client’s assume they have to kill all the old content, while many others who Read more »
Google Rel Author is Dead — Now What?
If you haven’t heard yet, Google’s John Mueller communicated today that they’ve killed off use of the rel=“author” tag most of us in the SEO community have been advocating since it first came on the scene, along with their use of author data in search results. If you want to learn more about it’s rise Read more »
Site Owners Guide to SEO for Content Writing is now a Free Download
After three years of strong sales, I’ve decided it was time to make The Site Owners Guide to SEO for Content Writing a free download! No cost, no newsletter sign-up, no annoying “give me your email address so I can spam you” forms! Newly Revised for 2014 If you weren’t aware of it, earlier this Read more »
Our New Blog!
After a couple years of not having a blog on our site, we’ve decided it’s time to change things up. Alan no longer has the kind of time he used to for writing articles when he was regularly writing for Search Engine Journal and Search Marketing Wisdom, however every once in a while a topic Read more »