SEO Audits : AI Visibility : Forensic Expertise

Solving your toughest search and visibility challenges. Thorough evaluations, actionable tasking, built for the new AI era.

Screenshot showing three key Google Search Console performance metrics over two consecutive 6-month periods. Total clicks: 15.7 million (last 6 months), up from 10.7 million (previous 6 months). Total impressions: 194 million (last 6 months), up from 110 million (previous 6 months). Average CTR: 8.1% (last 6 months), down from 9.8% (previous 6 months). The image uses blue, purple, and teal color blocks for each metric, highlighting significant growth in clicks and impressions despite a decrease in click-through rate.
6 Month Growth in Clicks Year Over Year January — June 2025, in spite of AI Encroachment

Why Alan?

    • Building websites since 1995.
    • Leading SEO strategy since 2000.
    • Conducting advanced forensic audits & site recoveries since 2006.

If you’re facing penalties, traffic loss, or need answers for Google’s latest AI shakeup, I bring decades of proven solutions, built for what works.

The QUART Difference, Built for the AI Era

QUART: The Five Super Signals of SEO

Quality. Uniqueness. Authority. Relevance. Trust.

I began applying this framework to my work in 2006, and have relied upon the same methodology all these years later.

While some of the things included have evolved with changing landscapes, those have only further enhanced already well-established best practices methods & solutions.

Learn about the QUART Framework

SEO Audits: My Forensic approach to Solving Real World Needs

Search Engine Organic Listings, AI Overviews, AI Mode, ChatGPT Search, Perplexity, Claude…

Anyone can run an “SEO audit.” My clients need more.

With my audits, you get:

  • A forensic, hands-on process that proves your value to Google’s algorithms, Gemini, ChatGPT & Bing, and other answer engines, so you’re visible where it matters through your own web site as well as earned media & beyond.
  • Actionable insights, not fluff, tailored to your business needs, intent & goals.
  • Proprietary frameworks for analysis & resulting world-class strategies.
  • Expertise built over decades providing solutions to some of the world’s most recognized brands.
  • Every issue included in my findings, along with my recommendations, is engineered for today’s real search & generative AI answer signal strength.

Learn about my SEO audits, 2nd to none in the industry→

AI & Answer Engine Visibility

While SEO remains at the heart of answer engine processes, LLMs & Agentic services now decide which businesses are seen, and which get left behind. Most “SEO audits” don’t address this shift. Mine do.

Every audit now includes:

• Assessment of your site’s readiness for AI-powered search, featured snippets, & answer engine visibility, not just classic blue links
• Investigation of potential issues causing lost traffic, leads, or authority as AI summaries change how content is surfaced
• Evaluations on & recommendations regarding proper topical vectoring, content chunking, structural reinforcement & AI evaluative efficiency
• Review of and recommendations specific to the need to “fan out” with your brand’s visibility, and how that needs to drive proper brand authority & brand trust
• Clear, actionable steps to improve all areas found deficient, and what I believe the effort will need to be in that aspect of your overall brand presence

“While the AI-powered search landscape is rapidly evolving and most measurement tools are still experimental, my forensic approach identifies risks & opportunities based on the latest available evidence I can have enough confidence in to make intelligent decisions, & adapts as AI systems mature.”

Client Success Requires Full Effort:

A number of sites I’ve worked with through the years, have not, unfortunately, maintained sustained success since the onslaught of AI into the mix. Some chose not to implement more than they felt necessary in spite of my recommendations. Others just didn’t have the budget to do so. Others still, had in-house SEO teams not skilled enough, yet unwilling to keep me in the loop.

A few chose to defy all logic, and go with their own beliefs.

Those however, who have chosen to go “all in”, have had different outcomes.

Some have maintained or even grown their organic visibility & traffic, even as AI has disrupted their industries.

This isn’t luck. It’s the result of applying that QUART mindset along with true and proper SEO at the highest levels, future-proofing their sites against changes that are hurting their competitors now.

Services & Solutions

Forensic SEO & AI Visibility Audits
Root-cause analysis & full action plan for traffic loss, penalty, & poor AI visibility.
SEO Audit Details

Topical Vectoring Audits
When you want to ensure your content is deep enough & broad enough for today’s answer engine consumption needs, it’s important to have a proper analysis performed for that need.
Topical Audit Details

SEO Recovery & Penalty Fixes
Resolution for manual actions, algorithmic penalties, and visibility collapse.
Penalty Recovery Details

Ongoing Consulting & Advisory
Hourly Consulting & Monthly Retainers for brands that need senior-level, future-focused guidance.
Consulting Service Details

Industry Training & Speaking
Workshops, conference speaking, and custom training on advanced and AI-centric SEO.

Client Brands People Know
Some of out top clients include: Disney, Liberty Mutual, Ugg, ChamberOfCommerce.com, FTD, Union Bank, Petco, NBC Universal, and MBA.com

Direct Contact

Ready for answers that last, no matter what Google or AI throws your way?
Contact Alan Today

“You don’t need volume to win. You need the right strategy, & someone who’s lived it through every era of search.”