Jump To
• Why My Audits Are Different
• Key Benefits
• My Audit Process: Step by Step
• Who This Audit Is For
• Pricing Overview
• Most-Asked Questions
• Get Started
Why My Audits Are Different
Anyone can run an “SEO audit.”
My clients need more, a forensic, hands-on investigation that uncovers real issues and provides actionable, prioritized solutions that work in today’s complex, AI-driven search world.
What sets my audits apart:
• Root-cause analysis of every critical organic and AI signal, no reliance on templates or superficial checklists
• Tailored recommendations aligned to your business goals, not generic “best practices”
• A proven framework (QUART) that builds lasting authority, relevance, and trust, regardless of your size or market
• Expertise built over decades, trusted by leading brands, agencies, and site owners worldwide
Key Benefits of a Forensic Audit
• Pinpoint and solve the real issues holding back your site’s visibility and conversions
• Ensure maximum visibility in Answer Engine answers, aligning your intent with the intent of the person doing a search
• Build a site and content portfolio that’s future-ready, no shortcuts, no SEO tricks, just sustainable growth
• Gain confidence with a fully transparent process and plain-English reporting
My Audit Process: Step by Step
Here’s exactly how my forensic audit unfolds, so you know what to expect from start to finish:
1. Discovery & Intake:
We clarify your goals, pain points, and past history to set priorities for the audit.
2. Technical & Structural Review:
Deep crawl of your site for indexing, crawlability, speed, and technical barriers, ensuring the foundation is solid.
3. Content & Entity Analysis:
Evaluation of on-page content quality, structure, intent alignment, and key entity signals (for both human and AI answer engines).
4. Authority, Links, and Off-Site Review:
Assessment of your backlink profile, off-site trust signals, and digital footprint strength.
5. Competitor Signal Assessment:
I review competitor presence, but focus on how you can sustainably outperform, regardless of their size or content volume.
6. User Experience & Conversion Checks:
Identify UX issues, friction points, and missed conversion opportunities that impact both users and search engines.
7. AI & Answer Engine Readiness:
Audit for readiness and resilience in Google’s AI Overviews, answer engines, & modern search environments.
8. Prioritized Recommendations:
Clear, actionable, prioritized fixes, mapped to QUART, so you know what matters most and why.
9. Delivery & Review Call:
Every audit includes a live walkthrough of findings and next steps, ensuring total clarity (no “report drop and vanish”).
10. Support for Implementation:
Guidance on how to apply recommendations, with follow-up as needed for ongoing results.
Throughout the process:
• No CMS logins required, analysis is forensic and non-invasive.
• All communication is direct, honest, & jargon-free.
• You’re never left wondering “what’s next?” or “why does this matter?”
Who This Audit Is For
• Site owners and brands facing traffic drops, ranking losses, or penalties
• Businesses struggling with sudden changes from AI, Google updates, or competitor surges
• Anyone who needs clear, prioritized answers, not templated or superficial reports
Audit Pricing Overview
Audit pricing depends on your site’s size, complexity, and needs.
For most clients, a comprehensive forensic audit is a premium investment, but often recovers its cost quickly through regained visibility, conversions, and peace of mind.
See detailed pricing →
Most-Asked Questions
Q: Can you help us recover from losses we’ve gotten?
A: It depends on what I find during your audit, and on how much work will be involved, as well as your own budgetary and resource limitations. My approach is to identify all root causes and build a plan, but your results depend on follow-through and commitment.
Q: Is SEO worth doing now that AI has taken over?
A: Yes, absolutely. Here’s why:
• Google themselves have stated “AI Mode is ROOTED in Google’s CORE QUALITY & RANKING systems.”
• Clients who have gone “all-in” on my recommendations have continued to thrive with organic traffic and conversions, while many of their competitors have collapsed or struggle.
• Industry experts continue to reaffirm results that show up in AI output, most often come from within organic results.
Q: Do you need login access to our content management system?
A: No. I don’t require login access to your CMS to perform a forensic SEO audit. All analysis is based on public-facing, technical, and strategic signals, no credentials needed.
Q: Why do our competitors with lousy content keep outranking us?
A: I consider competitor signals, but my focus isn’t on trying to reverse-engineer their shortcuts or compensating for weak content. My job is to help you outperform them sustainably, by building your authority, relevance, and trust.
Q: Our competitors are much bigger than us. How can we compete?
A: The key isn’t volume, it’s about doing things better. That’s why I use the QUART approach: Quality, Uniqueness, Authority, Relevance, and Trust. We focus on being more helpful, relevant, and trustworthy to humans and search engines.
See the full FAQ →
Get Started
Ready to stop guessing and get real answers?
Contact Alan→