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• Why My Audits Are Different
• Key Benefits
• My Audit Process: Step by Step
• Who This Audit Is For
• Pricing Overview
• Most-Asked Questions
• Get Started
Why My Audits Are Different
Anyone can run an “SEO audit.”
My clients need more, a forensic, hands-on investigation that uncovers real issues and provides actionable, prioritized solutions that work in today’s complex, AI-driven search world.
What sets my audits apart:
• Root-cause analysis of every critical organic and AI signal, no reliance on templates or superficial checklists
• Tailored recommendations aligned to your business goals, not generic “best practices”
• A proven framework (QUART) that builds lasting authority, relevance, and trust, regardless of your size or market
• Expertise built over decades, trusted by leading brands, agencies, and site owners worldwide
Key Benefits of a Forensic Audit
• Pinpoint and solve the real issues holding back your site’s visibility and conversions
• Ensure maximum visibility in Answer Engine answers, aligning your intent with the intent of the person doing a search
• Build a site and content portfolio that’s future-ready, no shortcuts, no SEO tricks, just sustainable growth
• Gain confidence with a fully transparent process and plain-English reporting
My Audit Process: Step by Step
Here’s exactly how my forensic audit unfolds, so you know what to expect from start to finish:
1. Discovery & Intake:
We clarify your goals, pain points, and past history to set priorities for the audit.
2. Technical & Structural Review:
Deep crawl of your site for indexing, crawlability, speed, and technical barriers, ensuring the foundation is solid.
3. Content & Entity Analysis:
Evaluation of on-page content quality, structure, intent alignment, and key entity signals (for both human and AI answer engines).
4. Authority, Links, and Off-Site Review:
Assessment of your backlink profile, off-site trust signals, and digital footprint strength.
5. Competitor Signal Assessment:
I review competitor presence, but focus on how you can sustainably outperform, regardless of their size or content volume.
6. User Experience & Conversion Checks:
Identify UX issues, friction points, and missed conversion opportunities that impact both users and search engines.
7. AI & Answer Engine Readiness:
Audit for readiness and resilience in Google’s AI Overviews, answer engines, & modern search environments.
8. Prioritized Recommendations:
Clear, actionable, prioritized fixes, mapped to QUART, so you know what matters most and why.
9. Delivery & Review Call:
Every audit includes a live walkthrough of findings and next steps, ensuring total clarity (no “report drop and vanish”).
10. Support for Implementation:
Guidance on how to apply recommendations, with follow-up as needed for ongoing results.
Throughout the process:
• No CMS logins required, analysis is forensic and non-invasive.
• All communication is direct, honest, & jargon-free.
• You’re never left wondering “what’s next?” or “why does this matter?”
Who This Audit Is For
• Site owners and brands facing traffic drops, ranking losses, or penalties
• Businesses struggling with sudden changes from AI, Google updates, or competitor surges
• Anyone who needs clear, prioritized answers, not templated or superficial reports
Audit Pricing Overview
Audit pricing depends on your site’s size, complexity, and needs.
For most clients, a comprehensive forensic audit is a premium investment, but often recovers its cost quickly through regained visibility, conversions, and peace of mind.
See detailed pricing →
Most-Asked Questions
Q: Can you help us recover from losses we’ve gotten?
A: It depends on what I find during your audit, and on how much work will be involved, as well as your own budgetary and resource limitations. My approach is to identify all root causes and build a plan, but your results depend on follow-through and commitment.
Q: Is SEO worth doing now that AI has taken over?
A: Yes, absolutely. Here’s why:
• Google themselves have stated “AI Mode is ROOTED in Google’s CORE QUALITY & RANKING systems.”
• Clients who have gone “all-in” on my recommendations have continued to thrive with organic traffic and conversions, while many of their competitors have collapsed or struggle.
• Industry experts continue to reaffirm results that show up in AI output, most often come from within organic results.
Q: Do you need login access to our content management system?
A: No. I don’t require login access to your CMS to perform a forensic SEO audit. All analysis is based on public-facing, technical, and strategic signals, no credentials needed.
Q: Why do our competitors with lousy content keep outranking us?
A: I consider competitor signals, but my focus isn’t on trying to reverse-engineer their shortcuts or compensating for weak content. My job is to help you outperform them sustainably, by building your authority, relevance, and trust.
Q: Our competitors are much bigger than us. How can we compete?
A: The key isn’t volume, it’s about doing things better. That’s why I use the QUART approach: Quality, Uniqueness, Authority, Relevance, and Trust. We focus on being more helpful, relevant, and trustworthy to humans and search engines.
See the full FAQ →
Get Started
Ready to stop guessing and get real answers?
Contact Alan→
I was first introduced to Alan back in 2017. It’s a testament to how he works that my teams and I have gone back to him each year. In the time that I’ve known Alan, he has now helped three brands in two different Southeast Asian markets improve our SEO performance outcomes.
Alan conducts deep forensic analysis which leads to a comprehensive report which provides clarity and detail on what is not working well or efficiently, and importantly, what needs to be done. His report covers both technical as well as broader brand and content considerations which has shaped how we manage and resource our SEO program of work. When combined with his consulting hours, this approach has equipped our teams with the knowledge to be more effective and precise.
The beauty about working with Alan is that his goal is to deliver the report, invest time helping shape what we do and how, and then to leave us to it. Unlike many other consultants of agencies, he doesn’t seek an ongoing monthly program of work.
That being said, we go back each year – almost like an annual SEO medical to ensure everything continues to work well, identify any new issues, and confirm that we’re not continuing with the poor behaviours and practices that led us to Alan in the first place.
I’ve just started a new role where Organic performance needs some help and Alan was my first port of call. He is a great partner and knows this area unlike anyone I’ve ever met.
Alan helped us at Fanatics to get a second pair of eyes on our migration process. His work was very valuable to get the team thinking about strategic infrastructure changes which were needed to make the SEO migration successful.
I used Alan’s services twice and would not hesitate to ever call upon him again, his SEO Audit services helped me build my business to millions of users. He is professional, data driven, extremely detailed and uncovers your sites real Seo issues with detailed in-depth auditing on scale that very few others in the business could ever come close to. Alan is World renowned for his SEO Auditing Services and Consulting, his knowledge of the industry is second to none by his Peers, SEO Community and the results for his clients. If you are looking for best SEO audit, don’t think twice you have found the right professional for the job.
Alan has one of the most extensive knowledge in SEO industry and helped us tremendously with guidance and support, THANK YOU!
I’m a way better marketer after working with Alan! The first audit he did for us in July 2016 was a breath of fresh air. The work was in-depth, insightful and actionable. Alan’s recommendations provided the framework for a site relaunch in January of 2017 and since then our Organic traffic has grown significantly. (I’d rather not say exactly how much, but my boss is pleased!)
I’ve learned more from Alan’s audits than I have anywhere else. The expertise he brings to the table focuses specifically on how he can provide extra value. He cuts through the fluff and clarifies any misinformation that’s out there.
He’s been plugged into the right sources for decades and continues to deliver extraordinary results time and time again. His consistency is astounding and he’s an absolute pleasure to work with.
Considering how long Alan has been doing audits, you would think his name would be synonymous with SEO audits by now. There just isn’t anyone better.
I have over 6 years of SEO experience but the two websites I work on are large and very technical. Alan’s expertise has been pivotal to our success. His recommendations helped contribute to 50–100% growth in organic traffic over about 6 months. Results aside, it’s a pleasure to interact with Alan. He’s very positive and interesting.
Over the years we have had several companies consult with us to provide SEO services. These companies had great sales people s but failed to deliver the results they promised. A business associate referred us to Alan and after several discussions we decided to “try again”. Alan is the real deal. He delivered far more than we expected. After 8 months we continue to show results from the work he has done for us. Alan’s approach created a prioritization for us that allowed us to make changes based on time, cost and expected results. We have seen consistent increases in our organic traffic since we began to make the needed changes.
Alan is refreshing in today’s business climate because he tells it how it is. He isn’t going to tell you what you want to hear, he provides a detailed honest assessment based on his years of experience and we have found him to be right on the mark. I highly recommend Alan and the service he provides and will continue to use him in the future.
Alan totally turned our ship around! His analysis of our site and its SEO health was quick, thorough and designed to help us make decisions. Within months of receiving his report and taking action we saw vast improvement in how Google recognized and presented our publications. We’ve been trending upwards in traffic coming from search for the past 4 months. Alan is thoughtful, attentive and generous with his time and expertise.
Hiring Alan was one of the best decisions I’ve made for my company. After making all the changes Alan recommended as part of the SEO Audit he did for us in 2015, our site traffic more than doubled. When you consider we are now getting far over 2mil monthly uniques as a result of Alan’s work, the ROI math is easy.
In addition to providing results, Alan has the unique combination of being brilliant and easy to understand. A sincerely nice guy, it’s been a true pleasure to work with him.
I am so happy that I found Alan. In a world of people who over promise, under deliver, or oversell their skills and experience — Alan is truly a master of his craft and was extremely helpful in putting together our direction for SEO in 2017. I feel confident that his suggestions for improvement will help us significantly — and I will continue to work with him until he forces me not to!
Alan was extremely generous with his time and was able to explain things in amazingly simple terms, which was a wonderful, refreshing experience. I would highly recommend him if you are looking for SEO help on your website.
Being a smaller agency, we sometimes run into capacity issues and need to offload some of our work. I only trust a handful of SEO experts to do this for my brand and my clients; Alan is always at the top of my list (and would be the only one on it if he wasn’t so busy).
His audits are detailed, to the point, data driven, no fluff. I get an extensive write up with actionable insights that are supported by data and are easy to understand. Once delivered, I spend about an hour (sometimes more) on a call (or if I’m fortunate enough to be in the same zip code with him, over dinner) to go over his findings.
There is no one in this industry who I trust more with my clients!
We had a site redesign go live that had a big drop in sales along with 10%-20% drop in organic traffic. After working on it with my team for over 9 months and not seeing enough improvement, Alan posted about a discount on his audit fees and I was able to get the budget approved by management and sign up. Having him go through the site was invaluable. He found things we missed and helped set a guideline on what our outsourced programming team should work on, since hours can be limited. We now feel confident that we can improve with Alan’s suggestions. Additionally, his one-on-one time on the phone was invaluable. With his knowledge about SEO and impeccable customer service, I would recommend his services to any large or small business wanting to do better in organic search.