So you’ve had an SEO audit done previously. You’ve put in the effort, time and energy to take action. Maybe you’ve seen some improvement and you’re not sure if you’ve done enough, or maybe you haven’t seen any improvement at all. What do you do about it?
SEO is no longer a cut and dried, easy to succeed process. Long gone are the days of half‐measures being enough.
Real SEO, in Competitive Markets, Takes Time
In fact, Maile Ohye from Google created a video that discusses not only how to hire an SEO, but where audits are vital, and beyond that, how it can take a few months to a year or more to see positive results.
Even though we offer all of our audit clients additional hours after audit deliverables, to help you implement the changes needed for SEO success, at a certain point it may make sense to have a review audit performed.
Review Audit Value
A proper review audit is intended to not rehash previously evaluated considerations. Instead, it’s meant to identify how well the implementation work was done, and where reasonable, to identify next phase opportunities.
A proper SEO review audit will be able to help you understand where you went right, where you went wrong, and how to go even further.
A proper review audit will give you an even better chance at succeeding in your organic visibility, click‐through rates, and on‐site user experience from an SEO perspective.
While a strategic site audit is not meant to be too granular (it is, after all, strategic in nature, and needs to evaluate a full spectrum of factors), review audits are also typically strategic in nature. Yet when it makes sense for a given situation, a review audit is the perfect time to go a little deeper in some areas or factor groups.
This is especially true if, in spite of the original audit’s tasking steps, the work performed turned out to not be as refined or focused as we had hoped you’d be able to do or someone on your team claimed they had, at that point, been capable of.
Review Audits vs. Implementation Consulting
One question that needs to be asked when considering a review audit, is whether it might make more sense to hire us for more involvement from a supervisory, training, or QA testing perspective along the way.
In fact, it is better to have oversight during the implementation process rather than waiting six months or a year to get a review audit. Better to identify weaknesses before or as they unfold than after.
And yet sometimes with just a little effort, we can determine that your team / vendors are on track, and where you don’t need our involvement as much during the implementation.
How you go about it, where you bring us in to participate, and at what frequency is entirely up to you, and your confidence in your own team / ongoing work vendors, and how much you prefer to ensure maximized efficiency and quality of the work tasked in the original audit.
SEO Review Audit Pricing
So how much does a review audit cost? Well, as is the case in other projects, every situation may be at least somewhat unique. However, generally speaking, the prices of a review audit is generally 15% to 25% lower than a full, forensic SEO audit.