In a world that is rapidly transforming, where General Artificial Intelligence is being used to provide answers to real-world questions people have, and where that new channel is infiltrating organic search, it’s vital to understand that the work we do in positioning web sites for search engine visibility, is directly impacted.
Either we learn how to adapt, or those we serve will suffer.
To that end, I have created a PowerPoint presentation on the current state of GAI and how to ensure technical optimization for this new world.
As a professional, specializing in strategic SEO audits as well as topical gap audits & related consulting, I have found common threads across technical SEO and how LLMs discover, process & evaluate content. There are also differences that are equally important to understand.
While the concepts in the deck are helpful in themselves, understanding what’s required goes far beyond what can be presented in a slide deck.
If you would like to ensure your work in SEO, or the people who provide SEO services for your business are adapting properly, for maximum visibility, contact me and I’ll be happy to discuss your unique situation and how I may be able to help.
Download the Presentation here
Resources Listed in my Presentation on Technical SEO for GAI
Implement Retrieval-Augmented Generation (RAG) to Accelerate LLM Application Development
https://www.intel.com/content/www/us/en/goal/how-to-implement-rag.html
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LLM TXT Files — Like Robots.txt, but for GAI
LLMsTxt.org — The Official Organization spearheading the proposed web standard for use of a new text file to help LLMs better understand your site.
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How to Create an LLMs.txt File for Any Website by FireCrawl
https://www.firecrawl.dev/blog/How-to-Create-an-llms-txt-File-for-Any-Website
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A guide to Semantics or how to be visible both in Search and LLMs.
by Gianluca Fiorelli
https://www.iloveseo.net/a‑guide-to-semantics-or-how-to-be-visible-both-in-search-and-llms/
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Prevent Google LLM Access in your Robots.txt File
https://developers.google.com/search/docs/crawling-indexing/google-common-crawlers
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Prevent Apple-bot LLM Access in your Robots.txt File
https://support.apple.com/en-us/119829
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BONUS: Track GAI Traffic
By Dana DiTomaso